The U.K.'s advertising Standards Authority forced L'Oréal to pull two ads campaign featuring Julia Roberts andChristy Turlington for being overly-airbrushed.
L'Oréal's two-page ad featuring Roberts, who is the face of Lancôme, promoted a foundation called Teint Miracle, which it claims creates a "natural light" that emanates from beautiful skin. It was shot by renowned fashion photographer Mario Testino.
The ad for Maybelline featured Turlington promoting a foundation called The Eraser, which is claimed to be an "anti-ageing" product. In the ad, parts of Turlington's face are shown covered by the foundation while other parts are not, in order to show the effects of the product.
Advertising Standards Authority have pulled the ads in Britain after branding the images misleading.